SM Entertainment to open pop-up store in Seoul

SM Entertainment will be launching a pop-up store this week.

The pop-up store will open at the Lotte Department Store’s Young Plaza in Myeongdong and will be offering customers SM artist-related items. The store will be filled 65 different types of merchandise from fashion items to beauty products, limited new photos and life-size posters.

Due to the great success of EXO’s first studio album ‘XOXO(Kiss&Hug)’, the store will provide variety of EXO items including daily goods, stationary, clothes and more.

SM Entertainment’s pop-up store will be open on June 28.

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